Three Top Reasons Why Your SEO Ranking Is Dropping

It’s such a great feeling when your site appears in the top results. It’s a feeling that you don’t want to end. Unfortunately, due to one reason or another you can see the ranking of your site nose diving. Has the ranking of your site dropped? Here are some of the reasons why this might have happened:

The honeymoon is over

When you start doing the right things such as building high quality links and driving traffic to your site, Google and other search engines start favouring you thus pump up your rankings. When you at this point you should continue building high quality links for your rankings to keep on rising. If you don’t do it, the search engines replace your site with another that is doing the right thing.

You have plenty of backlinks from spammy sites

Spammy links have been voted as the top reasons why search engines lower the ranking of some sites. Spammy links are those links that you haven’t obtained naturally. They include: Paid links, site-wide links, links obtained from reciprocal linking, links from low-quality, irrelevant sites, and those generated from generic directories.

One or two spmmy backlinks can’t hurt your site-the problem comes in when you have plenty of them. To avoid this from happening, you should regularly analyse your site for any suspicious links. The cool thing is that there are many tools that will help you do the analysis fast. If the ranking of your site has already gone down you should remove the bad links and let search engine engineers know about it so that they can reinstate your site.

You have duplicate or thin content on your site

Nowadays Google and other search engines are all about giving a great user experience. If you have been around the internet for long enough you must know that the search engines and readers prefer long content. If you used to write high quality, long articles, but you are now writing short articles, the lower ranking could be due to the short articles. The best way out is to resume writing long articles.

Having duplicate content on your site is worse than not having any content at all. Before publishing any article on your site always check it for plagiarism in one of the many free plagiarism checkers online.

Conclusion

These are some of the common reasons why the ranking of your site could be dropping. Do the right things and you will definitely see your rankings going back to where they were before.

SEO is intricate especially if its your first time doing it. To avoid doing the wrong things thus resulting to penalties you should hire SEO services in Kolkata. We have been offering the services for decades; therefore, we are the right SEO company in Kolkata to go for. To know more about us visit the given links.

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The Time I Almost Interviewed President Carter

I’ve never told this story before, probably because at its core is a colossal failure, and an easily avoided one at that. But with the recent news about President Carter’s cancer diagnosis, the time seems ripe to push my pride aside and tell the tale for his sake. It’s the beginning of the season of homage.

Besides tribute, the story turns out to be, oddly, an example of its own point. It redeems the mistake I made so long ago, and the time is ripe for that, too.

Good Timing and Bad

When I was a college junior, as required by my program (journalism) I interned for a semester. I worked for a local editor, Al Holliday, of two quarterly statewide glossy magazines. In addition to the thankless grunt work usually given to interns, I was allowed some opportunities to write, one of which was for a feature in Holliday’s new periodical, Pennsylvania Wildlife. The start-up was in urgent need of content, and Holliday took a chance on me based on my clips I’d provided from the college newspaper I wrote for.

The piece was to be about a new phenomenon cropping up at the time (1983), wild stream restoration. Holliday started me off with the name of a pioneer in the fledgling industry, Rich McIntyre of Timberline Reclamations in Bozeman, Montana. I was to phone McIntyre, interview him, and then tease out the thread of a story. The generously distant deadline permitted time for that, as well as my full academic load at college and my other intern duties.

During my interview with him I asked McIntyre to name specific projects he’d completed successfully. One had been for President Jimmy Carter, improving his private trout stream in Georgia. McIntyre mentioned that he and Carter, an avid fly fisherman, had fished together several times since the project. “He—and Rosalynn too—are just real nice people,” he said (and I quoted). I decided a great sidebar to embellish the piece would be some reciprocal comments from Carter about McIntyre. My research turned up a phone number for the newly founded Carter Center (what I would’ve given for Google in those days), and I thought about calling Carter up. Nervously. Very nervously. Who was I to be conducting an interview with the former President of the United States? But it would be about fishing, after all, not something like the Iran hostage situation. And McIntyre had said how nice he was. I gathered myself, and phoned.

It makes sense to me now—and it may be true—that Linda Clough, his longtime personal secretary when he was governor and also President, was still working for him at that time. For Clough is about my age (I was a “returning student,” the voguish term for mature people, especially women, who were finishing their college degrees late), and if she actually was the person I talked to with the genteel Southern accent, it’s possible she recognized in my voice a member of her generational cohort and decided to help me with my upstart request to speak to her boss. But whatever the reason, she cooperated beyond my wildest hope, and the date was set on President Carter’s calendar a couple of weeks hence for our interview… which was also the date set on my calendar to travel to my mother’s home in Texas to celebrate my birthday with her.

Long story short, I missed my time slot. By the time I phoned Carter’s office from my mother’s, he was gone, not to return to availability until well after my article’s deadline. I blamed bad timing, but I had used terrible judgment in handling what I knew was a problem, a conflict of schedules, and I wondered if I had not been proactive enough because I feared I would fail at the task and had passively sabotaged it. Because secretly, I was relieved.

Bye-bye Sidebar/Hello Hindsight

But, even though I’d blown it, President Carter had given me a chance, thereby positively reinforcing my resourcefulness and initial boldness. I fancy that Carter knew entirely what I was doing as an inexperienced writer trying to pull off a coup. In the arena of risking, it takes one combatant to know another. Who better to offer encouragement in the form of success than one who had been, and was continuing to be, in those same shoes? I’ve come to see in the intervening years that if someone has become comfortable with the vulnerability required to risk (and the only way to become comfortable is to keep risking, as Carter has), there grows an exquisite acceptance of, and feeling for, others who are vulnerable too.

Think of the risks Carter took during his presidency. To name a few: continuing to live his life (jogging to the point of collapse, fishing in a lake with a resident attack rabbit) in front of media all too eager to portray him as a weak fool; abiding by his conscience about resource conservation (sweaters in a cool wintertime White House) during an energy crisis, despite the aforementioned media; negotiating with diplomacy rather than violence to free 52 American hostages held in the U. S. Embassy in Tehran, and then finally ordering a military rescue attempt that failed; donning a hazmat suit—right down to the booties—and entering into the heart of the nuclear meltdown crisis at Three Mile Island. (Carter would have been in New Orleans after the devastating Hurricane Katrina if he’d been President then, he wouldn’t have just flown over in Air Force One.)

Daring Greatly

I said at the beginning that this story is an example of its point, the point being risk and the story relating a risk that I took with President Carter (to a certain degree). It seems appropriate to make this point now in our shallow time, a time of skepticism, cynicism, and fear. Or maybe just fear, which spawns the other two. Perhaps all ages are the same in this regard, and each generation must learn the lesson anew from people like Jimmy Carter. People who “mix it up,” as my mother used to say—when they don’t know how an action will turn out, they jump in and do it anyway if it’s important to them. They risk, they make themselves vulnerable, betting on success even in the face of evidence toward an opposite conclusion.

Author Brené Brown argues it’s a cultural myth that vulnerability is weakness. She read this quote by Theodore Roosevelt, from 1910, and gleaned from it the name of her book about the subject*:

It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better.

The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly… who at the best knows in the end the triumph of high achievement, and who at worst, if he fails, at least fails while daring greatly.

President Carter’s Center, among its many works for peace and humanity since 1982, took on the task to eradicate a devastating parasite in 21 countries throughout Africa and Asia, responsible for millions of human deaths in those regions. He said recently that he does not want to die before the last guinea worm does—daring greatly to the end. An extraordinary person, whose interview I missed but not his example.

NOTE:

Brené Brown, Daring Greatly (2012), Preface.